Calendario

Agosto. 2016
LunMarMierJueVierSabDom
 << < > >>
1234567
891011121314
15161718192021
22232425262728
293031    

Anuncio

¿Quién está en línea?

Miembro: 0
Visitante: 1

rss Sindicación

Your favourite episodes of Friends could soon come with added product placement following the rollout of new technology that digitally inserts branded goods into pre-existing video programmes.

The technology, described as product placement on steroids is being premiered for Bushmills whiskey in specially created content on Vices Viceland TV channel, but it could also be used to introduce product placements into older shows.

The technology is the result of a partnership between Mirriad Advertising Ltd and media agency Havas Media Group, which claims it will attract $25m (17m) in spending over the next 12 months.

Related: Triumph revival fuelled by continuing nostalgia for 1960s retro chic

Forget intrusion, this is about creating content that becomes something of genuine interest so its led by content, not the product, says Shane Ankeney, president of Arena Media US, part of Havas. Its a kind of product placement but on steroids.

Using the new technology, brands can be swapped out to suit different audiences on different platforms, both on and off-line, a plus as Viceland rolls out into different territories.

It will also help combat ad blocking, say the companies behind it, because the placement is integrated into the video people are watching.

Whats great is to pioneer what could become a new way of scaling product placements within content, said Dominique Delport, global managing director of Havas Media Group. And you get back some ad dollars that could have been lost to ad blocking techniques.

The potential going forward is to use this for other, perhaps older programmes as well, for instance episodes of Friends where ad products can be inserted pixel by pixel into the content beautifully creating new possibilities for brands.

The choice of Vice as a rollout partner reflects the companys willingness to experiment with different forms of advertising, and it has been especially successful with sponsored content. . Chief executive, Shane Smith, has said that digital advertising is faced with a blood bath if it doesnt become more relevant to viewers.

http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNEJUsUFzfTur0msPljoOnA9L8cEqQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=z6RqV4joFJDPuAKYgK7IDg&url=http://www.theguardian.com/media/2016/jun/22/new-technology-could-add-product-placement-to-old-tv-programmes
Admin · 6 vistas · Escribir un comentario
22 Jun 2016
Pope Francis is bringing 12 Syrian refugees back to Rome after a quick visit to the Greek island of Lesbos.

The Holy See confirmed Saturday that the three Muslim families, including six children, will be housed in the Vatican. Francis wanted to make a gesture of welcome to refugees, the statement said.



Before departing from Lesbos Francis was joined by Ecumenical Patriarch Bartholomew and the Archbishop of Athens Ieronymos II in signing a declaration urging the international community to make the protection of migrant lives a priority and to extend temporary asylum to those in need.

The three clerics led a minute of silence in front of hundreds of people at the Lesbos port of Mytilene, before tossing floral wreaths into the sea in memory of those who perished while trying to reach to Europe.

Greek Orthodox Ecumenical Patriarch Bartolomew I (L) and Greek Prime Minister Alexis Trispras (R) welcome Pope Francis as he arrived on the Greek Island of Lesbos for a visit aimed at supporting refugees and drawing attention to the front line of Europe'Greek Orthodox Ecumenical Patriarch Bartolomew I (L) and Greek Prime Minister Alexis Trispras (R) welcome Pope Francis as he arrived on the Greek Island of Lesbos for a visit aimed at supporting refugees and drawing attention to the front line of Europe'

Moria detention camp

Earlier, Pope Francis visited the Moria detention camp in Lesbos.

Pope Francis greets migrants and refugees at Moria refugee camp near the port of Mytilene, on the Greek island of Lesbos, April 16, 2016.Pope Francis greets migrants and refugees at Moria refugee camp near the port of Mytilene, on the Greek island of Lesbos, April 16, 2016.

Adults and children broke down in tears at the sprawling fenced complex on the Aegean island, pleading for help after their journey to Europe was cut short by an EU decision to seal off a route used by a million people fleeing conflict since early 2015.

Francis also accepted drawings and paintings from children. As he handed one art project to his staff, he said, "Don't fold it. I want it on my desk."

EU-Turkey deal

The European Union and Turkey have entered into a controversial deportation deal to end Europe's worst migrant crisis since World War II.

Human rights groups say the scheme for dealing with the crisis does not recognize the inherent dignity of the migrants as human beings, but instead treats them as merchandise that can be traded back and forth.

Officers from the European Unions border protection agency, Frontex, lead a migrant as they get in a ferry in the port of Mytilini, Lesbos island , Greece, April 8, 2016.Officers from the European Unions border protection agency, Frontex, lead a migrant as they get in a ferry in the port of Mytilini, Lesbos island , Greece, April 8, 2016.

The Vatican said the pope's trip is not a "direct" criticism of the scheme, but is a purely humanitarian visit.

Bernie Sanders

Earlier Saturday, Pope Francis met U.S. presidential candidate Bernie Sanders.

The two men had a brief morning exchange at a Vatican guesthouse where the pope lives and where Sanders and his wife spent the night.

Sanders, who is seeking the Democratic Party's presidential nomination, said he told the pope he admired the pontiff's efforts to raise issues including "the need for morality in the global economy."

US presidential candidate Bernie Sanders, backdropped by the dome of St. Peter's Basilica, leaves after an interview with the Associated Press, at the Vatican, April 16, 2016.US presidential candidate Bernie Sanders, backdropped by the dome of St. Peter's Basilica, leaves after an interview with the Associated Press, at the Vatican, April 16, 2016.

Later, Sanders said he thinks Francis is an "extraordinary figure in modern world history." He said he admires the pope for "enlightening the world about the massive levels of income and wealth inequality" and "a culture which rewards greed and ignores people who are hurting."

Sanders, who is Jewish, said he was honored to meet Pope Francis.

Sanders was invited to the Vatican to participate in a conference Friday on social justice.

Admin · 14 vistas · Escribir un comentario
16 Avr 2016
Facilities Maintenance Companies will help you. It can create a lot of stress on you as a homeowner if your home's HVAC system is not working properly. Repairing an HVAC unit is expensive and it can take a while before your home is once again a comfortable environment. Read this article to learn how to care for and maintain your HVAC system.


Make sure you check the filters in your air conditioning unit. This is important because checking your filters could make the difference between inexpensive repairs and more expensive ones down the line. Try to put it into your monthly schedule so that you don't forget to check the filters regularly.


Although most people are thinking of their heating systems during the winter months, air conditioning is also important. When installing a new furnace or heating system, make sure the air ducts are also set up to work with your air condition system. Using the ducts for both heating and cooling is the most economical choice.


Clean the fan blades and coils on the condenser fan every spring. Shut off the power to ensure that none of the parts will move while you work on it, before you do so. Secondly, pop the grill off, take the blades off and clean them as well as the actual unit.


Before having someone install a new HVAC system or maintain or repair yours, make sure they are insured. Having someone who is insured work on your system will assure that if anything happens while they are working at your home, they are financially covered and you will not be responsible.


Make sure you have your HVAC system checked at least twice a year. This should be done in Spring and Fall to prepare it for the extreme months. If your unit seems to be properly working, it is still advisable that you perform maintenance and resolve any potential problems, it doesn't matter.


To save money on your HVAC system, turn the air conditioning down at night and let your home warm up a bit. To keep yourself cool, use a chilling water-filled pillow to cool down your head and your whole body as a result. This combined with a fan will keep you from overheating while saving on your utility bills.




Ask for references and be sure to call them as well. You are dealing with a high ticket item here, so you'll want to do your due diligence to make sure you are getting the best for your money. Don't stop there, although ask for references. Call each reference to check. A lot of people don't take that important last step.


To run an efficient HVAC, you must ensure your house is fully insulated. First, if you have the right kind of insulation and enough of it, check into your attic to find out. Investing in getting that up to grade is better than installing a strong HVAC system if not!


Shut off the air conditioning if nobody is home. When it's off the house will get hot, but only by a certain amount. Leaving it on increases your electric bill and wear and tear on the system, however.


Air conditioners sometimes ice up. The drain line might also freeze over. Change the setting on your thermostat to the fan setting and this will disable the compressor if this is something that's happening to you. This problem will need to be handled by a professional, even though the fan will probably help with the ice situation.


Use your HVAC system to heat your water for free! In the summer, residual heat pulled out of your house is used to heat water through a geothermal system. This will cool your home while allowing you to save a ton on hot water costs, plus it's environmentally friendly to boot!


Ask the technician what he will be doing if you plan on having a service on your HVAC unit. Any thorough service should consist of several things. The technician should check temperaturelevels and pressures, amperage draw, and coolant levels. They should adjust any belts that need it and clean the coils.


If you can install an air conditioner on your current forced-air system without having to install new duct work, call in a contractor to find out. This can save you a ton of money and time, plus it takes up less space in your walls and rooms to boot.


A great way to reduce the stress on your HVAC unit is to install ceiling fans in your home. During the summer, you can have them blow downward to cool the air and make your home feel more comfortable. In the winter you can reverse the direction and circulate warm air trapped at the ceiling.


For top efficiency, figure out what direction your home faces. It's possible to block some of the morning sunlight so your home won't become overheated if you strategically place trees. Your AC will work less if there's less heat inside your home.


Try looking at some reviews online for local HVAC companies. There are many websites and directories online that should include these services that are in your area. This can help you comparison shop. You need to look at many aspects. Pay special attention to licensing, how many years they've been around, any issues, and how they were resolved.


Ask for referrals from friends and family. The best way to judge if an HVAC company is going to do a good job is from people who have actually used them. Ask your acquaintances if they have had work done, and find out if they were happy with thejob and timeliness, and budget.


Don't just hire the first contractor you meet or call. Before going ahead with one, be sure to compare multiple options. They should meet all of your requirements, be it offering a great guarantee to being able to come and do the work on your budget and within your timeline.


The biggest step to preventing problems in your air conditioner is getting a professional tune-up once a year. This is especially important before the summer. This is when your air conditioning system will be working its hardest. Getting regular tune-ups reduces the risk of malfunctions and will keep you cool all summer long.


To keep your home feeling comfortable it is very important that your HVAC system is working the right way. The information and tips from above hopefully have showed you what it needed to make the HVAC last a very long time. Remember what you learned here, and use it to ensure you have a home that has a comfortable living space.

facilities maintenance

Admin · 54862 vistas · Escribir un comentario
25 En 2016
Scott Weiland, the instantly recognizable voice behind Stone Temple Pilots and Velvet Revolverwho was known for hisdynamic stage presence, has died. He was 48. Weiland's manager confirmed the news to Rolling Stone.

Sidebar Scott Weiland Scott Weiland: 20 Essential Songs

Weiland passed away in his sleep on a tour stop in Bloomington, Minnesota, according to an official Instagrampost. In addition to sharing the news of his death, it read, "At this time we ask that the privacy of Scott's family be respected."

TMZreportedthat Weiland was found dead on his tour bus in Minnesota at around 9 p.m. Thursday night while touring with his current group the Wildabouts. The group wasscheduled to perform at the Medina Entertainment Center in Medina, Minnesota Thursday night.

Jane's Addiction guitarist Dave Navarro announcedthe news of Weiland's passing in a since-deleted tweet shortly after midnight EST. "Just learned our friend Scott Weiland has died," he wrote. "So gutted, I am thinking of his family tonight."

Weiland's Velvet Revolver bandmate, guitarist Dave Kushner, tweeted shortly after Navarro "RIP Scott Weiland."

Weiland was born Scott Richard Kline on October 27th, 1967 in San Jose, California. His mother, Sharon Williams, and father, Kent Kline, divorced two years later. Hisstepfather, Dave Weiland, adopted him at age five. He moved with his family to Ohio for a number of years andreturned to California with his family when he was 14.

He formed his first band at age 16 and, in the late Eighties, STP'slineup came together with Dean DeLeo on guitar, his brother Robert on bass and drummer Eric Kretz, who performed under the name Mighty Joe Young. They changed their name to Stone Temple Pilots before the release of their 1992 debut,Core.Success came quickly to the San Diego band upon its release.

Stone Temple Pilots mixed brooding hard-rockwithWeiland's powerful, husky baritone in a way thatstruck a chord with the grunge generation. The shambolic, muted tones of theirbreakthrough single "Plush" earned them unwanted comparisons to Pearl Jam but also scored them a Grammy and Best New Artist VMA in 1994. The record, which reached Number Three on the chart and has been certified eight-times platinum, also serves as home to many of the group's signature tunes, including"Sex Type Thing," "Wicked Garden," "Dead & Bloated" and "Creep." Their follow-up album,Purple, was just as big, reaching Number One on the charts and selling more than six million copies, thanks to hits like "Vasoline," "Big Empty," "Unglued" and "Interstate Love Song." The band put out three more records, allof which charted in the Top 10 and spawning hits like "Big Bang Baby" and "Sour Girl," before they disbanded in 2002. They regrouped in 2008, issuing the Stone Temple Pilots album in 2010, before firing Weiland in 2013and replacing him with Linkin Park singer Chester Bennington.

Between STP stints, Weiland fronted Velvet Revolver, a group which, in addition to Kushner, featured former Guns N' Roses members Slash, Duff McKagan and Matt Sorum. The hard rockers'2004debut,Contraband, easily hit Number One on the Top 200 and went on to become certified double-platinum on the strength of the serpentine, bluesy single"Slither," which won them a Grammy, and its power-ballad follow-up "Fall to Pieces." Both singles went gold. Their second album, 2007'sLibertad, debuted at Number Five and contained the urgenthit "She Builds Quick Machines."Weiland left the groupin 2008 to rejoin his prior band. Velvet Revolverbriefly reunited in 2012 for a one-off concert.

The singer also put out four solo albums, beginning with 1998's12 Bar Blues, on which he experimented with singer-songwriter forms and elements of electronic rhythms,while still in Stone Temple Pilots. The record reached Number 48 on the Top 200 and contained the alternative-rock hits "Barbarella" and "Lady, Your Roof Brings Me Down." The generally more focused"Happy" in Galoshes followed in 2008 with the alt-rock radio hit "Missing Cleveland." He put out the Christmas recordThe Most Wonderful Time of the Year in 2011, and his most recent and only release with the Wildabouts,Blaster, came out earlier this year.

Prior to Blaster'srelease, he and the group had been performing Stone Temple Pilots songs live on what they called the Purple at the CoreTour. "We got really tight as a unit," he told Rolling Stone earlier this year. "It made me really want to go into the studio."

For all of his success, though, his life was often marred by tribulation.In his 2011 memoir,Not Dead & Not for Sale, he revealeda "big, muscular guy, a high school senior," sexually assaulted him when was 12. And formuch of his career, Weiland publicly battled addiction. He was convicted of buying crack cocaine in 1995 and of two DUIs in 2003 and 2007, respectively, according to CNN.

Weilandis survived by his wife, Jamie Wachtel, whom he wed in 2013, and two children, Noah and Lucy, thathe had with his ex-wife Mary Forsberg. He was also married to Janina Castaneda throughout most of the Nineties.

"Ultimately, our goal was to create a legacy," Weiland told Rolling Stonein 2008 of Stone Temple Pilots. "When we were in the car driving around together, promoting local gigs, it was, 'One day we will be one of those bands that have a creative legacy.'"

Admin · 28 vistas · Escribir un comentario
04 Dic 2015
Story highlights Putin signs a decree with punitive economic measures aimed at TurkeyThe two nations have been at odd after Turkey shot down a Russian warplaneTurkey's Recep Tayyip Erdogan appeals for dialogue with Russia, saying, "Let's settle it"Turkish Prime Minister strikes conciliatory tone after downing of Russian jet

Tuesday's incident has put Russia and Turkey, which is a member of NATO, at odds. The countries disagree sharply on whether the Russian plane was in Turkish airspace when it was shot down, as well as whether any warnings went out to the crew. The incident left one pilot dead; another was rescued.

The entire ordeal has raised questions about international leaders' ability to come together to combat ISIS, which has taken over swaths of Syria and Iraq and claimed attacks in Europe, Asia and Africa.

One day after saying Turkey fired missiles as "an automatic reaction to a border breach" -- and not knowing the nationality of the plane in question -- Erdogan said Saturday, "We wouldn't have wished this to happen. But, unfortunately, it did."

Obama: Turkey has the right to defend itself and its airspace

The powerful Turkish leader didn't lash out at Russia but appeared intent on taking the high road by claiming that "Turkey has never been in favor of triggering tensions and clashes, and we never will be."

"I hope this will not happen again," Erdogan said at an event in Balikesir. "As long as our sovereign rights are not violated, our struggle will continue through diplomatic channels, adhering to international laws and agreements.

The President added, "We hope that the tensions with Russia will not grow and result in more saddening incidents."

Opinion: Russia will want to make Turkey pay

In fact, Erdogan appealed for dialogue, saying the upcoming U.N. climate change conference in Paris, which he and Russian President Vladimir Putin are expected to attend, would be a good place to have such talks. (This week, Kremlin spokesman Dmitry Peskov said Putin knew that Erdogan had asked to meet with him in France but gave no word on whether the request would be accepted.)

"We tell Russia, 'Let's talk about this issue within its boundaries, and let's settle it,' " Erdogan said Saturday. "Let's not make others happy by escalating it to a level that would hurt all our relations.' "

Putin has accused Turkey of trying to bring its relations with Russia to a "dead end," calling the shootdown "a stab in the back" and tying Turkey to terrorists. Another point of contention: Russia claimed that its planes were bombing ISIS militants in the area, though Erdogan has said that only Turkmen -- "our brothers and sisters" -- were there at the time.

In an exclusive CNN interview Thursday, the Turkish President defended his military and said Russia's own was at fault.

"I think if there is a party that needs to apologize, it is not us," he said from the Turkish capital. "Those who violated our airspace are the ones who need to apologize. Our pilots and our armed forces, they simply fulfilled their duties, which consisted of responding to ... violations of the rules of engagement. I think this is the essence."

Bush backs Obama, Turkey in Russian warplane dispute

Far from apologizing, Russia has instead lashed out at Turkey -- not just with words but with actions, like a decree signed Saturday by Putin.

This measure partially suspends the "visa-free" travel process the countries have had, mandates that Russian travel agencies stop selling tours to Turkey for next year and bans charter transportation between the nations, according to state-run Sputnik news.

This decree also prohibits the import of certain goods from Turkey.

The claimed rationale for all this is spelled out in the decree's name: "Measures to guarantee national security in the Russian Federation and protect Russian citizens against criminal and other illegal actions."

Opinion: How is this not WWIII?

Admin · 263 vistas · Escribir un comentario
29 Nov 2015

1, 2  Página siguiente